The 20 types of videos that get the most views on YouTube
The 20 types of videos
that get the most views on YouTube
If
you’re venturing into the world of the video platform as a creator or the
manager of a future famous YouTuber then you should be well versed in the type
of content that gets the most views on the website.
Here’s
a list of the 20 types of videos that
get the most views on YouTube. SPOILER
20 –
Cooking
Much
like Nigella teaches us to make that perfect Squid Spaghetti, these channels
show recipes step by step. The only difference is that on YouTube they’re
allowed a bit more creativity.
A
perfect example is ‘You suck at cooking’ — that’s the name of the channel; I’m
not trying to tell you anything — is not your average cooking channel. They do
simple recipes but don’t take themselves too seriously and do it through
humour.
Other cooking channels: Brothers
Green eats, Just eat life, Tasty.
19 –
The Couple Vlog
If
you’re in a relationship and people say you’re the cutest couple ever, then
chances are that you have what it takes to make a successful couples vlog.
Relying on what made #CoupleGoals successful in the first place, this kind of
videos want you to feel all fuzzy inside.
On of
the most adorable couples in YouTube right now are Carrie Hope Fletcher and
Pete Bucknall. They both love music and Disney. If that’s not a recipe for cute
then I don’t know what is.
Other couples on YouTube: MisteryGuitarMan,
The Nive Nulls, Shep689.
18 –
Covers
It is
no secret that YouTube has been a trampoline for musical acts like Justin
Bieber and Panic! at the Disco which is why many musicians flock to the video
platform in hopes to become famous.
And one
of the most common ways to get themselves known is by performing covers. With
over 4 million subscribers, English singer Conor Maynard is one of the most
famous YouTube musicians at the moment.
Another cover channel: Alex
Aiono.
17 –
Self-improvement
Much
like the educational videos, these are meant to give tools to the viewer
instead of entertain. But rather than teaching a particular subject,
self-improvement is aimed at making someone’s life better through
self-knowledge.
School
of Life is my favourite self-improvement channel. Through short animated
videos, they tackle complex issues from self-love to how to handle depression.
The quality of the production shows the potential of YouTube that only a few
exploit.
Other self-improvement channels: Marie
Forleo, Roberto Blake, Madeline Shaw, Holistic Habits.
16 –
Parodies
YouTube
is the perfect place for parodies and many have noticed. To various degrees of
success, several channels have tried to profit from it, but few have done it
gracefully.
How it should
have ended (HISHE) is probably one of the funniest channels out there. Their
animated videos about how movies should have really ended are well written and
professionally produced.
Other parody channels: Bart
Baker, Barely political, Teddiefilms.
15 –
Celebrity Gossip
While
YouTube makes it possible for anyone to create and publish their content, it
doesn’t mean that it’s impervious to the vices of mainstream media like
celebrity gossip.
Nicki
Swift is probably one of the best since their videos are not as ‘tabloidsy’ as
others. One of their most popular formats is ‘Why Hollywood won’t cast….
anymore.’ Because who doesn’t like to find out about the demise of the rich and
famous? I mean, the Germans didn’t invent the word Schadenfreude for nothing.
Other celebrity gossip channels: TMZ,
Hollywood.TV, Entertainment weekly.
14 –
Funny animals
I dare
you not to at least smile while watching the video below. They’re cute, they’re
funny. What’s not to like?
Among
the best, is the BBC ‘Funny Talking Animals’ series of short videos where they
dub footage of animals with the voices of professional actors.
Other funny animals channels:
Humorous animals, Klaatu42, Gardea23.
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13 –
Pranks
They
seemed to have taken a second place to other videos, but for a while prank
videos dominated YouTube. They range from silly practical jokes to
controversial stunts.
Without
a doubt, the most famous prank channel on YouTube is PrankVSPrank (PvP). The
premise is simple, a couple that would prank each other and get it on film.
Judging by the many years they did this, it is hard to believe that they were
still able to fool each other towards the end, but it is still entertaining
nonetheless.
Other pranks channels: Remi
Gaillard, Just for laughs gags.
12 –
Collection of Products
Again,
not much to say here. This is usually people showing their collections and
explaining where the items come from.
One of
my favourite collection videos ever is ‘Sh*t I do with SHOES’ from the famous
drag queen Willam. In it, she goes through some of her favourite shoes and as
you’d expect from the drag race alum, hilarity ensues.
Other channels with collection videos: Shaaanxo,
Salomondrin.
11 –
Q&A
People
ask and YouTubers answer. This is one of the most popular ways for content
creators to interact with their followers. Usually, they collect the question
using another social media network like Twitter and/or Facebook and answer them
all in a single video.
Jim
Chapman is one of the frontrunners of the British YouTubers club. His videos go
from comedy to style and they’re usually pulled off in an unpretentious and
casual way.
10 –
Unboxing
Who
ever knew that opening a package could become a thing? Pretty straightforward,
someone shoots themselves opening a package and uploads it to YouTube.
English
Simmer is better known for her The
Sims ‘Let’s Plays’, but her ‘unboxing’ videos are quite popular
as well due to her charisma and honest quirkiness.
Other channels with unboxing videos: Unbox
therapy, iJustine.
9 –
Educational
Self-explanatory.
These are videos created with the intent of educating on a particular subject.
CrashCourse
is a great educational channel thanks to the various topics they cover (from
world history to computer science) and the charismatic hosts they hire to
conduct the videos.
Other educational channels: Veritasium,
Vsauce, C.G.P. Grey.
8 –
Favourite/Best of
These
are pretty similar to the hauls with the difference being that instead of
highlighting the things they bought during a shopping trip, it showcases their
favourite items from an entire month. These are usually sponsored, but if you
find a YouTuber that speaks to your niche then these might be worth it.
Tanya
Burr (Jim Chapman’s girlfriend) is known for her monthly ‘favourites’ where she
talks about makeup and fashion.
7 –
Memes/Tags
Memes
and tags are very varied and they go from the silly ‘cinnamon challenge’ to the
altruistic ‘ice-bucket’ one.
The
‘Draw my life’ videos are particularly refreshing because instead of some silly
practical joke, YouTubers get to talk about their private lives in a creative
way. Markiplier, better known for his gaming videos, created one of the best.
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6 –
Haul Videos
Loved
by some and hated by others, haul videos are basically a YouTuber showing off
all of the things they bought on their latest shopping spree. Well, the
‘buying’ part is debatable because when these people start getting enough
views, brands give them stuff for free.
Zoe
Elizabeth Sugg, better known as Zoella, is a British YouTube known for her
hauls. Even though she has grown from content creator to full-on brand (her
products include a full makeup line and novels which she may or may not write) she
still sticks to the hauls that made her famous in the first place.
Another channel with haul videos: Lindsey
Hughes.
5 –
Comedy/Skit Videos
This
can go from an improvised skit in someone’s living room to full-on productions
that compete with the likes of Saturday
Night Live.
Ryan
Higa, better known as nigahiga, is a Hawaiian YouTuber who has become famous
for his high-production comedy videos. He is even a member of the faux k-pop
band BgA (boys generally Asian).
Other comedy channels: Smosh,
Epic Rap Battles of History
4 –
Gaming Videos
‘Why
would you want to watch someone playing a video game when you could do it
yourself?’
Is the
question I often hear when the subject of gaming on YouTube is discussed. It’s
not my job here to explain the phenomenon but to highlight just how popular it
is. It’s so big that YouTube launched last year a separate site just for
video game streams.
And to
top it off, PewDiePie is the channel with the most amount of subscribers (54
million at the time of writing) and he mostly does ‘Let’s play videos.’ Not
even the controversy regarding his
questionable humour (that cost him a contract with Disney) knocked him off the
spot.
Other gaming channels: JackSepticEye,
VanossGaming
3 –
Vlogs
Vlogs
are blogs, but in video form (hence the ‘V’… duh). These are usually fun and
snappy, but some YouTubers dare to delve into serious topics like mental
disorders and physical abuse in romantic relationships.
Some of
the most famous vlogs are those of YouTubers coming out of the closet; Ingrid
Nilsen’s emotional confessionis one
of the latest to go viral. While these subjects are often trivialised and
exploited, when they’re treated with the respect they deserve the result can be
a powerful one.
Still,
comedy seems to be the winner here which is why we’ve decided to highlight one
of our favourites danisnotonfire; who along with his friend AmazingPhil have
created their own brand around their self-deprecating humour and references to
obscure internet jokes.
Other vloggers: Shaytards,
Tyler Oakley, Grace Helbig
2 –
How-to’s/Tutorials
Where
would us bloggers be without the power of the ‘how-to’? The same thing applies
to YouTube, as it now stands as the second most popular
search engine in the world.
Some of
the most popular how-to’s/tutorials include make-up, technical skills, software
troubleshoots and… slime?
Other how to’s/tutorial videos: Michelle
Phan, Nitraa B, HouseImprovements, Kayley Melissa
1 –
Product reviews
No,
it’s not kitty videos. I was also surprised.
Pretty
straightforward, product reviews are just that. A YouTuber talks about a
product and what they think of it. The most popular ones are about technology,
but they can be about anything really, from a movie to a restaurant.
One of
the most popular channels at the moment is MKBHD run by Marques Brownlee who
makes sick techie reviews.
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