Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video.
Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.
With that in mind, what other options do we have?

Comments

Post a Comment

Popular posts from this blog

Type of Video Views On Youtube

1. Funny Animals It is impossible to avoid seeing funny animals on the internet - Facebook feeds, in particular, seem at times to be full of the critters. People just love seeing cute animals, particularly when they are doing something out of the ordinary - videos of cats sleeping aren't the rage this year! YouTube also has its fair share of funny animal channels, some depicting videos of real animals pigging the limelight, others - like Simons Cat - being animated. There are also, of course, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough. https://www.youtube.com/user/simonscat https://www.youtube.com/user/funnyplox 2.    Video Game Walkthroughs We may have deliberately excluded the ubiquitous music video from this roundup, but we couldn’t exclude this category of video, despite it being where number 1 influencer, PewDiePie rules the roost. Young males (the most common type of g...
Read more

The 20 types of videos that get the most views on YouTube

The 20 types of videos that get the most views on YouTube If you’re venturing into the world of the video platform as a creator or the manager of a future famous YouTuber then you should be well versed in the type of content that gets the most views on the website. Here’s a list of the  20 types of videos that get the most views on YouTube . SPOILER  20 – Cooking Much like Nigella teaches us to make that perfect Squid Spaghetti, these channels show recipes step by step. The only difference is that on YouTube they’re allowed a bit more creativity. A perfect example is ‘You suck at cooking’ — that’s the name of the channel; I’m not trying to tell you anything — is not your average cooking channel. They do simple recipes but don’t take themselves too seriously and do it through humour. Other cooking channels:  Brothers Green eats, Just eat life, Tasty. 19 – The Couple Vlog If you’re in a relationship and people say you’re the cutest couple ever, then...
Read more